Wayne Olson is an International keynote speaker, trainer, and consultant in the areas of Fundraising and Customer/Donor Relations.
Audiences appreciate when you tell stories that demonstrate you, the speaker, are the same as them. These stories increase character and credibility in the minds of the audience.
Using Stories to Relate
People relate to stories. Make your point using a story. What makes a great story? It’s your story. Listen as Wayne Olson provides examples on how to shape the same story so it works for any audience.
Wayne Olson provides the three questions he always asks when someone wants him to come to speak and how these questions are quite revealing.
- Tell me about your audience?
- Why are you calling me and what do you want the audience to get from me?
- When the audience leaves, what do you want them to talk about?
Giving Back by Speaking For Free
There are specific instances where Wayne Olson will speak for free. In the podcast, he shares his criteria, and how he is specific about making sure the value of his services are documented.
17 years ago another speaker gave Wayne words of advice and they ring as true today as they did almost two decades ago. Listen to the podcast to find out!
Wayne Olson is the author of “The Disney Difference: The Complete Guide to Adding Disney-like Magic to Your Corporation or Organization”. On the podcast, he offers the listeners of the KEY5 Podcast a discount if they go to his website.
MillsWyck Minute – Coaching for Speakers
In this MillsWyck Minute, Alan talks about a question a speaker can add to any story that will cause the audience to relate the story to themselves.